Amazon Singapore is transforming the traditional shopping experience in time for Black Friday, as the e-commerce giant is turning the Suntec City Atrium into an interactive gift discovery space on 22 and 23 November 2025.
Promising to combine deal-hunting and entertainment, the Holiday Giftorium will kick off the shopping journey with a personality quiz to determine a shopper’s unique gift shopping persona, placing them into different categories such as a “heart-led Mood Gifter” or a “one-click Convenience Champion” to streamline their experience and make it easier for them to decide on the perfect gift for their loved ones.
Shoppers will then enter the main Giftorium via a giant slide into a ball pit, where they can then embark on an exciting treasure hunt through various themed rooms featuring a curated selection of potential gifts. Each space will also offer ample opportunities for social-media-worthy moments, alongside the ability to go hands-on with the latest gadgets, try on trending beauty products, or pick out the latest toys and gizmos, with shoppers selecting anything they fancy via the Amazon app on their mobile devices.
In addition, every shopper will get a chance to walk away with a goodie bag at the end of their shopping journey, alongside one of four limited-edition Amazon.sg plushie charm designs (dinosaur, headphones, dumbbell, or Amazon package). Goodie bags and plushies will be given out on a first-come, first-served basis, with limited stocks available.
Apart from the weekend festivities, Amazon Singapore has also launched its 12-day Black Friday sale from 20 November to 1 December 2025, offering the perfect opportunity for savings across all categories, from electronics to toys and home appliances, featuring deals of up to 40% off from brands like LEGO, Hasbro, Dyson, SharkNinja, Sennheiser. It might also be a good time to get a Nintendo Switch 2 console at up to S$100 off.
To get started on your Black Friday shopping spree, be sure to harvest the various exclusive vouchers and redeem daily flash vouchers at 12pm and 6pm daily. To top it all off, don’t forget to buy an Amazon.sg Gift Card worth S$220 to receive an extra S$15 credit, from 20 November to 1 December.
Amazon Singapore’s Black Friday Giftorium will run on 22 and 23 November 2025 at the Suntec City Atrium (Convention Centre) at level 1, from 12pm to 9pm.
Kevin is a reformed PC Master Race gamer with a penchant for franchise “duds” like Darksiders III and Dead Space 3. He has made it his life-long mission to play every single major game release – lest his wallet dies trying.
